First, they added cute slogans to the product to “empower” customers. Then someone fussed, so the slogans went away.
Next, they came up with different terms for the sizes and functions of said products. So you had to stand there and puzzle out if this is the new version of what you needed, or if that thing on the next shelf is the right one.
Then they changed the box so it is metallic technicolor. You have no way of knowing what’s inside, unless you already know what is inside.
As if that wasn’t enough, they changed how the package opens and closes, so it has a “new, convenient easy-close lid.” I turned the dumb box over and over until I realized that it now works like a Kleenex™ box instead of a standard box.
Come on, folks!
This is down with all the “zip to reclose – tear here” bags that can’t be torn, and then don’t cut evenly, and then the zip doesn’t work. Stop over engineering the container. Sheesh.